Released on: July 17, 2008, 5:44 am

Press Release Author: South Motors Honda

Industry: Automotive

Press Release Summary: South Motors Honda Miami Dealership awards Jorge G. Finley a
Honda Civic Hybrid as grand prize in commuter awareness promotional campaign

Press Release Body: FORT LAUDERDALE, FL. (July 15, 2008) Grand prize for the event
was a 2-year lease of a Honda Civic Hybrid. Miami dealership South Motors Honda
partnered with Rideopoly, the game of commuter options, to award Jorge G. Finley of
Miami with the fuel-efficient Honda Civic Hybrid. Miami dealership South Motors
worked with this innovative, promotional web-based campaign to inform the public
about all of the commuter benefits and options available to them.

"I was extremely excited when I found out that I had just won a new car," said
Finley. "With the high cost of gas, this Hybrid car will definitely help save me
money on my everyday commute."

South Motors Honda offered the grand prize of a 24-month lease on a Miami Honda
Civic Hybrid. Other prizes included gas card packages valued at $2,500, hotel &
resort weekend packages and SunPass transponders.

"This promotion was a great opportunity to educate the public about commuter options
and give them a chance to win great prizes for simply learning about the various
forms of transportation available to them," said Jim Udvardy, project director of
South Florida Commuter Services. "We congratulate Jorge on his new car, and
encourage others to follow his lead in learning about and taking advantage of
various commuter options."


Web Site: http://www.southhonda.com

Contact Details: Alex Sanchez, 16165 South Dixie Highway
Miami, Florida 33157, 888.418.3508, alex.sanchez@vistabmw.com